LAHORE: Pakistan Cricket Board (PCB) has finalized agreements with Shahid Afridi, former cricket captain of the team, to allow him to feature his charity foundation’s logo on the Kits of Pakistani cricketers who will wear them in the upcoming tour of England. The charity known as Shahid Afridi Foundation (SAF) works all over the country and has been particularly active since the COVID-19 Pandemic.
The agreement will allow Shahid Afridi Foundation (SAF) to collect funds from overseas Pakistanis especially those present in the United Kingdom (UK), Ireland, and other parts of Europe. Cricket is Pakistan’s one of the most famous sports, and this is one of the best ways for a charity to find its market.
Ever since the lockdown due to COVID-19 in Pakistan, the Finance Ministry estimates that 3 million in Pakistan have or soon will lose their job. Pakistan’s people living in poverty will rise from 24.3% to 33.5%. This is an alarming number especially for a country whose economy is already struggling.
While Pakistanis are famous for giving to charity however due to this Pandemic, and the future for many business owners seems bleak, many are reluctant to help those in need, and this can put serious pressure on the Charities that are already operating in Pakistan. The decision of the Pakistan Cricket Board (PCB), to allow the Shahid Afridi Foundation (SAF) to collect funds is indeed a very welcoming step.